EV Makers Think They’ve Figured Out What Women Want

In countries like Norway, EVs are expensive, and that means families often have the budget for just one car, says Sovacool, whose research shows that men use cars more than women and are less likely to use public transport.

In countries like the US, women may be more likely to have range anxiety, suggests Philipp Kampshoff, who heads up McKinsey’s Center for Future Mobility in the Americas. “This anxiety around, ‘Am I going to be somewhere, lost, with no charger close by?’ could be scarier,” he says.

Joan Hollins just bought her first electric vehicle this month, a Hyundai Kona EV in a glittery green-gray. She loves it—and loves that her grandkids love it, especially the 10-year-old who is “really into alternative energy.” But as she began researching electric vehicles on the internet, she quickly noticed a kind of toxicity in online communities, which tend to be dominated by men—negative comments, arguments, people who seemed to be anti-EV. “The Facebook forums are atrocious,” she says. Perhaps these mostly male spaces, she wonders, are scaring some prospective buyers away.

But in China, carmakers are marketing to women by giving them more opportunities to customize their vehicles—in ways that might not appeal to consumers in the US or Europe. In May 2022, Great Wall Motors released Ora, a pastel-colored EV in the shape of a VW Beetle, which includes an LED makeup mirror, a “Lady Driving Mode” with a voice-activated parking system, and a “Warm mode,” designed to soothe drivers suffering from period pain. Another Chinese brand, Wuling, markets its mini EV to women, offering the model in a series of “macaroon” colors and letting buyers add customized wheels or decorate the outside of the car with cartoon decals.

“The male population likes to talk about the hardware. The

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What we did on our summer vacations: Revisiting Idlewild

As we reach the peak of the summer heat, theGrio celebrates the legacy of Black summer retreats, beginning with Idlewild, Michigan.

On Wednesday, July 20, ownership of a strip of Los Angeles’ Manhattan Beach—formerly known as “Bruce’s Beach”—was restored to the family of its original owners, Charles and Willa Bruce. In the early 20th century, the Bruces had purchased two plots on the prime oceanfront, developing them into a haven for Black beachgoers and consequently enduring years of racial harassment before being driven off their property by the local government’s claim of eminent domain in 1924.

It would take nearly 100 years until the Bruces’ descendants would emerge victorious, as Los Angeles County finally recognized their rightful and long-held claim to the land. But the battle for Bruce’s Beach inspired theGrio to revisit other historic enclaves for Black vacationers, some still enduring and others nearly forgotten. As we wind our way through the sweltering dog days of summer 2022, we’re taking a look at several locales where our ancestors once spent their leisure time, beginning with the once-idyllic Michigan lakefront community known as Idlewild.

Idlewild theGrio.com

Portrait of a group of unidentified friends and/or family members of future newspaper publisher John H. Sengstacke as they pose on the beach outside the Idlewild Club House, Idlewild, Michigan, September 1938. Idlewild, known as ‘the Black Eden,’ was a resort community that catered to African Americans, who were excluded from other resorts prior to the passage of the Civil Rights Act of 1964. (Photo by The Abbott Sengstacke Family Papers/Robert Abbott Sengstacke/Getty Images)

“It’s always hard to leave Idlewild on a summer Sunday afternoon,” mused the narrator of Alice Randall’s 2020 historical novel Black Bottom Saints. While beloved rap icons Outkast based Idlewild in their native Georgia for their 2006 film of

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