Travel & tourism makes a comeback

The travel and tourism sector is back with vigour after a slowdown. It is witnessing refreshing outbursts of opportunities for all related industries. Whether this is through weddings, vacation destinations or brands optimizing marketing collaborations through sports events, and the likes, the influx of travellers from across the world is paving the way for influencers to drive their content in excellent ways.

“It is exciting to see how the entire travel industry is flourishing right now and this makes the influencer community even more motivated to continue generating quality content that further boost travel enquiries across the world. As influencers, this is a great way to simultaneously generate more traffic on our accounts and increase our engagement,” reasons Pushppal Singh Bhatia and Ravneet Kaur, the popular influencer duo – That Couple Though.

Leveraging travel industry and tourism spaces to boost collaborations: Influencers have become an integral part of the tourism landscape, using their platforms to showcase destinations, experiences and products to their followers. Avid travellers are forever looking for recommendations and niche destinations enabling opportunities for influencers to promote domestic tourism, local experiences and health and wellness travel.

This holds true for notable world events, including sports tournaments that garner massive crowds. The recent FIFA World Cup is a classic example of how travel influencers were able to associate with luxury hotels, international dining spaces, shopping zones and sports organisers too. Even airlines and government tourism branches are now opting to venture into influencer marketing avenues where the influencer can capture unfiltered experiences.

A personal touch through storytelling: When influencers are either invited to global events or decide to venture on their own, the stories they unveil during their journey plays a big role in connecting audiences to the place. Their niche also helps target specific marketing collaborations, thereby enhancing

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