The marriage of social media and tourism is a success and observers believe that this honeymoon will continue. The influence of social media on tourism has spread like a wildfire and it will continue to grow in the years to come. The pact between social media and tourism has a long drawn effect on the entire growth of the hospitality and tourism sector.
Social media is acting as a sheath for the tourism industry and protecting it from adverse market conditions.
Most of the hotels are frequently using social media platforms for voicing out new campaigns. Social media and destination marketing has created quite a buzz in the global hospitality and tourism sector. Experts believe that a well-crafted social media campaign can influence the decisions of customers to lure them in to a deal.
Since the year 2010 the social media landscape of the world has changed immensely. Social media and destination marketing is calling the shots in the tourism and hotel industry.
An effective tweet can have a turn table effect on the branding and publicity of a particular tourist destination or property. Social media and destination marketing is an extremely significant tool for the tourism industry and it is gradually grasping the market and several stakeholders are milking the benefits of this new emerging trend.
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Social Media and Destination Marketing: Ease of Doing Business
Social media and destination marketing has not only changed the fabric of the tourism and hospitality industry; it has also injected new energy into the destination marketing segment.
By topping the conventional tour and destination marketing maneuvers, social media and destination marketing is piercing fast into the sector. There are multiple reasons that are fuelling the growth of this process. A huge global social